years of experience
What is SEO
To the untrained observer, this seems straightforward, but the truth of the matter is that for SEO to be effective, you need patience, a solid plan and writing that will not only harbour interest by readers but also Google or other search engine crawlers. So, what does this all mean?
SEO IN LAYMAN’S TERMS
How SEO works
Each SEO agency does things differently, and here at Aazulo, we have our own technical process that we touch on which can be found here. However, the main three steps are there for each agency, research, write and optimize.
SEO is not black magic, nor is it merely a name, but instead, it is a complicated and often complex campaign that takes months to complete. It all starts with research into top ranking words by a search engine, which in turn feeds into the very writing of the content. A content writer will utilise the right terms and names such as ‘SEO’ or ‘Pakistan SEO’ naturally into the writing, and then deliver the completed content for the website to the SEO agency. The SEO agency will then run its backend optimization, and the website will start it’s run up the Google or other search engine rankings.
SEO is generally considered a long-running campaign that is typically completed by a specialist agency like Aazulo. The reason that professionals can help is search engines often change how their ranking algorithms work or penalise companies who do not follow the new rules that most traditional companies would not be tracking. This is where Aazulo comes in as we are SEO professionals who know the landscape and how to prepare for upcoming changes.
So how does SEO benefit you?
How SEO benefits you in 2020
SEO is more than just a digital marketing campaign; it is a way for companies to get noticed in their local area. These sophisticated campaigns not only work on local SEO but also will work to grow your customer base year over year.